10 cities, 21 days and fueling your family for 40 percent less

ST. LOUIS, Aug. 8, 2011 — Save-A-Lot, one of the nation’s leading hard-discount, limited-assortment grocery chains and a wholly owned subsidiary of SUPERVALU Inc. (NYSE: SVU), is hitting the road this month to raise awareness of its stores as the go-to source for affordable, high-quality food. The Save-A-Lot Fuel Your Family road trip will feature two brand ambassadors—Road Scholars—making stops in 10 U.S. cities and personal connections with tens of thousands of consumers, between Aug. 7 and Aug. 28 as the summer road trip season winds down and the new school year gets underway.

“Road trips are a tradition for many families in the United States, and with the high cost of gas a concern for many consumers, we want to show how Save-A-Lot can help ‘fuel your family’ with fresh, quality food and simple meal ideas at savings of up to 40 percent, compared with traditional grocery stores,” said Mark Kotcher, Save-A-Lot director, brand marketing and design. “And, with the start of the school year approaching, we also can help families fuel their kids for success in school with affordable options for breakfast and the school lunch box.”

The Save-A-Lot Fuel Your Family Road Scholars are Abby Tinberg and Bob Ringer, who will drive nearly 4,000 miles in August traveling to key Save-A-Lot markets in a Subaru Forester and lodging at Country Inns & Suites. Along the way, the Road Scholars will attend community events, visit Save-A-Lot stores, conduct random acts of kindness, and share tips for easy road trip snacks, as well as affordable breakfast and lunch ideas. Tinberg and Ringer will share stories, photos and videos of their adventure along the way at Facebook.com/savealot and @savealot.

The Road Scholars also will make donations totaling $25,000 on behalf of the company to local Feeding America affiliates in road trip markets, helping these organizations with their hunger-relief efforts in their communities.

Following is the 2011 Save-A-Lot Fuel Your Family Road Trip schedule:

• Aug. 7–9: Fort Meyers, Fla.
• Aug. 10: Tallahassee, Fla.
• Aug. 10–11: Mobile, Ala.
• Aug. 12–13: New Orleans
• Aug. 14–16: Shreveport, La.
• Aug. 16–18: Dallas
• Aug. 19: Little Rock, Ark.
• Aug. 19–21: Memphis
• Aug. 22–24: St. Louis
• Aug. 25–28: Chicago

Subaru is the official car of the 2011 Fuel Your Family Road Trip, and Country Inns & Suites is the official hotel sponsor.

About Save-A-Lot Food Stores
Save-A-Lot, a SUPERVALU (NYSE: SVU) company, is one of the nation’s leading hard-discount carefully selected assortment grocery chains, operating more than 1,200 stores in 39 states from Maine to California. Serving more than five million shoppers each week, Save-A-Lot offers savings of up to 40 percent on groceries, compared with conventional stores. Customers enjoy savings on exclusive Save-A-Lot brands and national brands, plus fresh meat and farm-fresh fruits, vegetables and dairy, along with the most popular grocery and household items. Save-A-Lot helps its customers live richer, fuller lives by saving them money and time through a smart, convenient shopping experience featuring great food, great prices and great people every day. For more information on Save-A-Lot or to locate a store, please visit www.save-a-lot.com.